Ways of Using Guerrilla Marketing in SMEs

Guerrilla Marketing - Master Thesis

Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME

This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...

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Contextual Marketing: The Language/Vocabulary of Marketing in SMEs

This paper is part of ongoing descriptions of Contextual Marketing in SMEs. To date two previous papers have addressed a variety of key factors that contribute to Contextual Marketing. Our first paper, (Carson et al 2002*), addressed the overriding theme of Contextual Marketing and considered issues such as commonalities, triggers, variances, situation specific and language/vocabulary. Our seco...

Marketing and Entrepreneurial Orientation in Exporting SMEs

This paper is based on the first, qualitative, phase of a study aimed at enhancing understanding of SME growth through exporting. It investigates the reasons for the export success of twelve SMEs in the South West of England, exploring export market and entrepreneurial orientation in these companies, within the context of organisational culture. The second, quantitative stage of the research wi...